New make-up brand Wild about Beauty launches

I got these puppies in the post this week; a sample a of the new make-up collection, Wild about Beauty, from Louise Redknapp and her pal/make-up artist Kim Jacob.

First up, I love the goth, dark aubergine packaging with silver embossed handwriting and beautiful black illustrations of various fauna. It’s not pretty, pink and pastel. It’s glamorous and a little bit different. First thumbs up.

The USP of the brand is that it is ‘skin-loving’, so each blend is enhanced with natural ingredients for added benefits. The powder eyeshadow has added aloe vera and vitamin C for skin conditioning of the delicate eye area while the nutrilips colour has SPF 15, nourishing wild mango butter and hydrating Argan Oil. These added extras take the place of any parabens, petrochemicals or talc.

Second HUGE thumbs up.

Here are the swatches:

Both are nudes, with the pale gold shadow giving a nod to this autumn’s metallics trend.

The shadow is super smooth to apply, finely milled and highly pigmented. I used it as an eye-opening wash across the whole socket but it can also be used wet for a more intense finish.

The compact has a big mirror in the lid and this cute engraving:

The lippie is more of a nourishing lip treatment with a sheer lip tint. It is super moisturising and gives lips a dewy hint of colour. In this case, a warm caramel. A great ‘stick it in your handbag, slick it on without a mirror’ formula.

I’ve seen the full complement of products and there are some more promising lines, including a mattifying balm (I am addicted to Benefit’s Dr. Feelgood complexion balm which seems similar) – ideal for this season’s flawless skin. There is a wind-up creme blush (like a chubby Pritt Stick) which I love for winter when skin can get clogged with heavy formulas. There are pallettes, polishes, mascaras and skin prep, too.

From what I’ve seen it’s going to be a great little range, far more than a WAG endorsed cosmetics range if that’s what you were thinking. The formulas are complex and clever and the colours flattering rather than screamingly trend led (no turquoise eyeliner here). A great new addition to the make-up bag.

Wild about Beauty launches this Thursday, 27th September. www.wildaboutbeauty.com